To me, this apron seems excessive, even if it is supposed to be for “company.” An apron doesn’t need to provide all that coverage, and if you’re going to put that much work into it, you might as well just make an actual dress.
The wrap dress below reminds me so much of my mother, who always wore dresses when I was little. She had nice dresses for church and for going to town, but most days she wore cotton house dresses. The catalog suggests that this dress is “a smart uniform for housewives . . . that will keep you cheerily at your chores!” I love that little bud embroidery.
Here is my mother wearing a typical outfit, with me and my older sister, Sally. This photo is from 1947, just a few years after this catalog was published.